---
title: "From InvestorIntel Corp.: The Precious Commodity of Trust is Now Officially Trading"
description: TrustBIX provides chain-of-custody solutions that allow food processors, retailers, and consumers to have confidence that the claims made around important food attributes are true
---

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# From InvestorIntel Corp.: The Precious Commodity of Trust is Now Officially Trading

 The TrustBIX Team  Sep 17, 2021 8:03:00 AM

During the post-2008 economic correction, one of the local investment bankers on Bay Street confessed to me that his firm had hired a gentleman for professional guidance who had just secured his PhD in Trust.

“Let me get this right” I started. “To bring in clients — you had to identify someone who has secured a PhD in ‘Trust’ to train your investment bankers?”

So, when an Alberta-based company, introduced to me by a respected peer, called [TrustBix Inc.](https://www.trustbix.com/) (TSXV: TBIX) explained their model evolved around ‘trust’, I listened. In fact, it occurred to me as they communicated their business model that perhaps they may have just hit the proverbial Holy Grail for the investment market nail on the head.

Read more [here](https://investorintel.com/market-analysis/market-analysis-intel/the-precious-commodity-of-trust-is-now-officially-trading/). 

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